The coffee culture in San Diego is constantly growing. It’s a beautiful, expressive culture that finds outlets everywhere from bright, natural lit, clean aesthetic places, to comfy, dark, mis-matched holes in the wall. Just like the varied establishments that serve coffee, roasters themselves are finding ways to coerce subtle differences from unroasted green beans that fill our cups with everything from dark nutty, caramel, chocolaty bodies, to jammy berries and sweet apricot overtones, and traces of spice, vanilla, and melon.
The nuanced aromas delight our senses before the first sip, and the last drop lingers with flavors that change as the coffee itself cools, revealing more depth.
On a molecular level, coffee is three times more complex than wine. Everything from the growing process, to the harvesting, the drying, storage, roasting temperature and length, brewing time and method, age of the beans both unroasted and roasted, and even the weather outside can affect an individual cup of coffee.
The roasters of San Diego take great care to explore the differences, taking pains to release optimal flavor from the tiny beans they scour the world to use. Renowned growing regions such as Ethiopia, Columbia, Costa Rica, and Kenya all make appearances, each offering beans that can create entirely different flavors, and the roasters get creative blending beans to maximize what they individually feel makes the best cup, along with producing single origin roasts that highlight the natural nuances that make certain areas so sought after.
The craft beer scene in San Diego is booming, but rather than cause a cut-throat community where fellow brewers attempt to stifle each other, a sense of friendly competition, collaboration, and encouragement has developed that is mirrored in the coffee roasting scene. New roasteries are being founded at an incredible rate, and already established roasters welcome the challenge and are delighted to see the enthusiasm of fellow coffee lovers.
Many operations start from very humble beginnings, harkening to the founding of Silicone Valley where garages and warehouses in less desirable parts of town are front row seats to the birth of refreshing new vision for ideal coffees. While many craft beer tasting rooms offer selections from several brewers and the intriguing new concepts being produced, there has been a lack of such a place for coffee. TechOutfitters brings the first such tasting room to fruition, offering rotating local roasters to showcase the incredible things happening with coffee all around our locale.